Coast & Current

Coast & Current is a small, family-owned outdoor lifestyle brand founded in 2015, specializing in coastal-inspired apparel and accessories. Their focus is on sustainably made basics — lightweight shirts, hats, and gear bags designed for boating, Fishing, and beach life. While the products are high quality and locally loved, the visual identity hasn’t kept pace with modern outdoor brands. The existing logo feels dated and overly literal, and their e-commerce presence lacks the clarity and aspirational polish needed to compete regionally.